Thinking, Fast and Slow
by
Daniel Kahneman
Emotional Design
by
Don Norman
Zero to One: Notes on Startups, Or How to Build the Future
by
Blake Masters and Peter Thiel
Never Split the Difference
by
Christopher Voss and Tahl Raz
Source Code
by
Bill Gates
The Hard Thing About Hard Things
by
Ben Horowitz
Becoming Steve Jobs
by
Brent Schlender and Rick Tetzeli
10% Happier: How I Tamed the Voice in My Head
by
Dan Harris
Man's Search for Meaning
by
Viktor Frankl
Blue Ocean Strategy
by
Renée Mauborgne and W. Chan Kim
Made to Stick: Why Some Ideas Survive and Others Die
by
Chip Heath, Dan Heath
The Design Of Everyday Things
by
Don Norman
100 Things Every Designer Needs to Know About People
by
Susan Weinschenk
The Honest Truth About Dishonesty: How We Lie to Everyone-Especially Ourselves
by
Dan Ariely
Ikigai: The Japanese Secret to a Long and Happy Life
by
Francesc Miralles, Hector Garcia
Goodbye, Things: The New Japanese Minimalism
by
Fumio Sasaki
100 MORE Things Every Designer Needs to Know About People
by
Susan Weinschenk
Digital Minimalism
by
Cal Newport
Tiny Habits: The Small Changes That Change Everything
by
BJ Fogg
The Lean Startup
by
Eric Ries
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
by
Michael E. Gerber
The Mom Test: How to Talk to Customers and Learn If Your Business is a Good Idea when Everyone is Lying to You
by
Rob Fitzpatrick
The Product Book: How to Become A Great Product Manager
by
Carlos González de Villaumbrosia & Josh Anon
A Random Walk Down Wall Street: Including a Life-Cycle Guide to Personal Investing
by
Burton Malkiel
Storytelling with Data: A Data Visualization Guide for Business Professionals
by
Cole Nussbaum Knaflic
How to Make Sense of Any Mess
by
Abby Covert